Melbourne’s most Instagrammable experiences

Projections, installations, unbelievable cocktails and more. These aesthetic spots in Melbourne need to be snapped ASAP.

See stunning views from a brand new Ferris wheel

Jump on board Melbourne's newest Ferris wheel and take in the most beautiful views. Located right next to the river and soaring 35-metres into the sky, Skyline Melbourne is the city's newest attraction. There's plenty to do on solid ground too. Play a round of mini golf at the Australian-themed course. Or grab a bite to eat from the food trucks at the base of the wheel.

Discover a mind-blowing underwater world

Experience the magic of the ocean at the Sea Life Melbourne Aquarium. Journey through a huge underwater tunnel and see huge sharks, majestic stingrays, tropical fish and more swimming all around you. For the most photogenic sea species, head straight to the jellyfish exhibit. Here you'll see thousands of these mesmerising colourful little creatures. Don't skip a visit to the adorable penguins before you leave!

Visit a neon-lit cake shop

Craving a sweet treat? Just look for this neon-lit cake shop on Swanston Street. Despite its futuristic vibes and sleek silver interiors, Miilk Cake Studio is charmingly old-school. The cakes are made from treasured family recipes, handed down over generations. Order pretty pandan sponges or try inventive flavours like mini taro and vanilla chiffon cakes.

See a spectacular glowing weather forecast

Melbournians love any excuse to talk about the weather. And Victoria Harbour's Light House is a towering ode to our favourite conversation starter. Every night after dark, the building projects Melbourne’s weather in real-time, with stunning abstract light installations. Stick around to see the lights forecast tomorrow’s weather on the hour, every hour. Will it be rain, clouds, wind or sunshine?

Get clicking at a luxury shoe boutique

Golden Goose’s Melbourne digs at 80 Collins are as eye-catching as the cult Italian sneakers on sale. A gold metal staircase leads to glowing white walls lined with backlit shelves. The flagship store's industrial edge complements Golden Goose's range of handmade, distressed sneakers. Speak to the sneaker creator to co-create your new pair of star-detailed shoes.

Drink cocktails from a gumball machine, milk jug or nitro bubble

Art, science or just perfect Insta-fodder? Melbourne's most Instagrammable cocktails are a bit of everything. Whether it's a novelty shark-shaped vessel or theatrical delivery, you're bound to rack up the reacts. Our top pick is a smoke-filled, bubble topped drop from the likes of Curious, Yum Sing House and Nick & Norah’s.

Pose in a retro gaming arcade

Arcade games old and new will have you clicking away at Archie Brothers Cirque Electriq. Go classic with Space Invaders, or take a seat in the life-sized Mario Kart. Be dazzled by neon while playing Let’s Bounce or NBA Hoops. Then order a fairy-floss topped cocktail for the ultimate Insta-feed.