Melbourne’s most Instagrammable experiences

Projections, installations, unbelievable cocktails and more. These aesthetic spots in Melbourne need to be snapped ASAP.

See stunning views from the top of a Ferris wheel

Jump on board Melbourne's newest Ferris wheel and take in the most beautiful views. Located right next to the river Skyline Melbourne soars 35-metres into the sky. There's plenty to do on solid ground too. Play a round of mini golf at the Australian-themed course. Or grab a bite to eat from the food trucks at the base of the wheel.

Journey through a glowing garden wonderland

See the Royal Botanic Gardens transform into a glowing winter wonderland at Lightscape. Wander through illuminated forests. Immerse yourself in giant light sculptures. And see dazzling projections on the water. Plus there'll be a pop-up food hall with all sorts of tasty treats on offer.

Explore an aesthetic Parisian art exhibition

The NGV never disappoints with its Winter Masterpieces exhibitions. This year, we're visiting France in Melbourne with the French Impressionists. Snap a pic under the glittering chandelier as The Renoir Girl watches on. Roam through artfully themed rooms. Then lose track of time in the circular chamber of endless Monet landscapes.

Discover experimental art installations

Melbourne's winter arts festival returns with immersive art and epic gigs in beautiful spaces. Don't miss MATRIA enveloping the Royal Exhibition Building in a glowing warm cocoon. Next, catch Einder at Melbourne Town Hall. Watch as a storm cloud forms above you, made of rippling fabric, sound and light. See the State Library taken over by immersive projections, then explore the Now or Never program for more unmissable events.

Discover a mind-blowing underwater world

Experience the magic of the ocean at the Sea Life Melbourne Aquarium. Journey through a huge underwater tunnel and see the huge sharks. Plus majestic stingrays, tropical fish and more swimming all around you. For the most photogenic sea species, head straight to the jellyfish exhibit. Here you'll see thousands of these mesmerising colourful little creatures. Don't skip a visit to the adorable penguins before you leave!

Find the hidden door to a vintage speakeasy

It may look like a sewing shop, but behind the secret mirrored wardrobe door lies a vintage speakeasy. Mill Place Merchants is tucked inside a heritage-listed building in the city. Skilled bartenders are whipping up classic cocktails by candlelight. The stunning interiors pay homage to the venue's former life as a factory that once produced hats, soap, and small goods. 

See a spectacular glowing weather forecast

Melbournians love any excuse to talk about the weather. And Victoria Harbour's Light House is a towering ode to our favourite conversation starter. The building projects Melbourne’s weather in real-time. Every night after dark, see stunning abstract light installations. Stick around to see the lights forecast tomorrow’s weather on the hour, every hour. Will it be rain, clouds, wind or sunshine?

Order too-cute-to-eat desserts

Food, art, or just perfect Insta-fodder? Melbourne's most Instagrammable desserts are a bit of everything. Start with a novelty cupcake topped with a bunny or teddy bear from The Butter Room. Then embrace the whimsy at Musu and Co. The adorable emoji cakes are inspired by Jellycats.

Go for gold at a luxury shoe boutique

Golden Goose’s Melbourne digs at 80 Collins are as eye-catching as the cult Italian sneakers on sale. A gold metal staircase leads to glowing white walls lined with backlit shelves. The flagship store's industrial edge complements Golden Goose's range of handmade, distressed sneakers. Speak to the sneaker creator to co-create your new pair of star-detailed shoes.

Pose in a retro gaming arcade

Arcade games old and new will have you clicking away at Archie Brothers Cirque Electriq. Go classic with Space Invaders, or take a seat in the life-sized Mario Kart. Be dazzled by neon while playing Let’s Bounce or NBA Hoops. Then order a fairy-floss topped cocktail for the ultimate Insta-feed.