Melbourne’s most Instagrammable experiences

Projections, installations, unbelievable cocktails and more. These aesthetic spots in Melbourne need to be snapped ASAP.

See stunning views from a brand new Ferris wheel

Jump on board Melbourne's newest Ferris wheel and take in the most beautiful views. Located right next to the river and soaring 35-metres into the sky, Skyline Melbourne is the city's newest attraction. There's plenty to do on solid ground too. Play a round of mini golf at the Australian-themed course. Or grab a bite to eat from the food trucks at the base of the wheel.

Go Punting on the Lake 

See the gardens from a different angle with a cruise on an English-style punt around the Ornamental Lake. Discover picturesque islands and bays of the lake while learning about the history, wildlife and plants on this unique chauffeured experience. Running through the warmer month only, this is a stunning photo opportunity. And did we mention you can bring your dog?

Roam through a moving painting

See The Lume's breathtaking exhibition, showcasing the art of Van Gogh. Explore the 3,000 square metre projection art gallery, swirling with floor-to-ceiling digital displays. Step into 19th Century Montmartre, get up close with the sunflowers and marvel at Starry Night on a grand scale.

Discover a mind-blowing underwater world

Experience the magic of the ocean at the Sea Life Melbourne Aquarium. Journey through a huge underwater tunnel and see huge sharks, majestic stingrays, tropical fish and more swimming all around you. For the most photogenic sea species, head straight to the jellyfish exhibit. Here you'll see thousands of these mesmerising colourful little creatures. Don't skip a visit to the adorable penguins before you leave!

Immerse yourself in a neon street-art exhibition

A stunning new exhibition by famous Aboriginal artist Reko Rennie has landed in Melbourne. Browse more than 100 works in this massive free show. See giant neon installations, glowing sculptures and street art-style paintings. Then snap a pic with the camo painted Rolls Royce on your way out.

Drink cocktails from a gumball machine, milk jug or nitro bubble

Art, science or just perfect Insta-fodder? Melbourne's most Instagrammable cocktails are a bit of everything. Whether it's a novelty shark-shaped vessel or theatrical delivery, you're bound to rack up the reacts. Our top pick is a smoke-filled, bubble topped drop from the likes of Curious, Yum Sing House and Nick & Norah’s.

Visit a neon-lit cake shop

Craving a sweet treat? Just look for this neon-lit cake shop on Swanston Street. Despite its futuristic vibes and sleek silver interiors, Miilk Cake Studio is charmingly old-school. The cakes are made from treasured family recipes, handed down over generations. Order pretty pandan sponges or try inventive flavours like mini taro and vanilla chiffon cakes.

See a spectacular glowing weather forecast

Melbournians love any excuse to talk about the weather. And Victoria Harbour's Light House is a towering ode to our favourite conversation starter. Every night after dark, the building projects Melbourne’s weather in real-time, with stunning abstract light installations. Stick around to see the lights forecast tomorrow’s weather on the hour, every hour. Will it be rain, clouds, wind or sunshine?

Get clicking at a luxury shoe boutique

Golden Goose’s Melbourne digs at 80 Collins are as eye-catching as the cult Italian sneakers on sale. A gold metal staircase leads to glowing white walls lined with backlit shelves. The flagship store's industrial edge complements Golden Goose's range of handmade, distressed sneakers. Speak to the sneaker creator to co-create your new pair of star-detailed shoes.

Pose in a retro gaming arcade

Arcade games old and new will have you clicking away at Archie Brothers Cirque Electriq. Go classic with Space Invaders, or take a seat in the life-sized Mario Kart. Be dazzled by neon while playing Let’s Bounce or NBA Hoops. Then order a fairy-floss topped cocktail for the ultimate Insta-feed.