With a philosophy based on simplicity and subtle sophistication, Morrison was established in Fremantle, Western Australia when the first flagship store opened in 2002, assisted by the loyal dog which the label was named after, a kelpie cross, ‘Morrison.’
Kylie Radford, Creative Director behind Morrison, became an almost overnight success story after designing the infamous 'Good Butt Pant'. She went on to design a new collection each season and from there, the company has grown to become a highly respected fashion label.
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Location 
Shop 210, Level 2
Emporium Melbourne
287 Lonsdale St
Melbourne 3000
Christmas
Christmas things to do
The city’s wrapped and ready with magical moments, twinkling lights and festive fun.
Christmas eat and drink
Savour the city’s festive flavours with rooftop bars, laneways and menus made for merry moments.
Christmas shopping
Start ticking off your list in the city’s iconic laneways, arcades and malls.
Discover more
Zimmermann
High-end, Australian women’s fashion label known for its boho chic mixed with classic elegance.
Gorman
A distinctive handwriting underpins Gorman at Emporium, from quirky prints to distinctive colours.
Gorman
There is a distinctive handwriting that underpins all of the designs of Gorman at Melbourne Central.