11 amazing independent shops in Melbourne

From unique fashion boutiques to cosy local book stores, seek out these independently-run shops in Melbourne.

Hill of Content

Hill of Content is over 100 years old and shows no signs of slowing down. Since opening in 1922, this cute book nook has offered Melburnians the best local and international page turners. From food to travel, romance, drama and more – there's a book to be found for every kind of reader.

RetroStar Vintage

The best thing about shopping vintage is that you’ll always find something that no one else has. RetroStar Vintage is a well-known ‘secret’ hidden up the first flight of stairs in the Nicholas Building. It is a treasure trove of affordable vintage pieces in great condition. Shop for 80s streetwear, Y2K finds, quality knits and more.

e.g.etal

e.g.etal is renowned for its ultra-contemporary jewellery. The gallery is in a beautiful space on Little Collins Street. Designs are bold, conceptual and architectural. If this sounds like your style, you’ll find your ideal keepsake here. The talented artists can also create one-of-a-kind custom pieces. It's the perfect option when looking for something a bit special.

Mary Martin Bookshop

Following the much-loved tradition of independent bookstores in Melbourne, Mary Martin Bookshop is a great local find. It’s also the perfect stop for kids books, toys and gifts. Seek out this book-lover's paradise at Queen Victoria Market’s charming String Bean Alley and in Southbank. 

Saloon Store

Level four in Curtin House leads us to Saloon Store. A dreamy boutique filled with pretty and playful designs for your home and wardrobe. Sift through sweet indie designer fashion. Then browse the expertly curated range of homewares. Think handcrafted Japanese paper lamps, photography books and dainty porcelain plates. 

Martin Fella Vintage

If you’re a vintage enthusiast you need to head to Martin Fella Vintage. This designer treasure-trove specialises in pre-loved luxury bags and fashion. And every piece is a work of art. Deck out your wardrobe with timeless pieces from Louis Vuitton, Celine, Gucci and more. Pick up trinkets for your home too, like collectable studio pottery and glassware.

Reina

Find retro fashion with the emphasis on luxe at Reina in Curtin House. Newly imported from the Nicholas Building, this vintage wonderland stocks European and Japanese designer labels like Chanel and Issey Miyake. We’re talking high-end couture from the early ’90s to mid-2000s. All pieces are one-off archival gems so pop in to see what you can score. Perhaps a ‘90s revival slip dress, or a classic kaleidoscopic Pucci print.

(NO) Concept Store

Is it an art gallery or is it a shop? Head downstairs to the basement at The Capitol Arcade and you’ll find the ultra modern (NO) Concept Store. You'll find some of the coolest streetwear from the store's namesake brand as well as other local and international designers. And there are plenty of unique black pieces on the racks. Perfect for building the ultimate Melbourne wardrobe. 

Queen Victoria Women's Centre SHOP

The Queen Victoria Women's Centre SHOP has been a hub for the city's best female and non-binary artists and designers. Love a quirky accessory? Peruse Candy Ng's cute badges and patches, adorable pottery by Hakea Victoria, and diorama earrings from Funky Fun You. Or shop with a purpose and buy from social enterprises like Sisterworks.

Sener Besim

Sener Besim is a luxe jewellery designer loved by his many celebrity clients. He has now opened a sleek Melbourne flagship in 80 Collins, his first ever standalone store. Visit to find delicate jewellery and beautiful heirloom pieces. He also stocks much-hyped local label Wardrobe NYC – the only physical retailer to do so worldwide.

John Fluevog Shoes

Since the 1970s, John Fluevog Shoes have been worn by Lady Gaga, Beyoncé and Madonna and now you can get your hands on a pair at the Melbourne boutique. Head to the candy coloured Little Collins Street store and shop for daisy-covered brogues, tie-dyed derby boots and more.