Idyl

Since 1973, Idyl has defined the art of relaxed, casual styling.

As a family-owned brand and boutique in the heart of Lygon Street, Carlton, their legacy is built on a simple commitment: beautiful garments designed and made right here in Melbourne.

They believe fashion should be as enduring as it is comfortable, and work exclusively with high-quality, breathable natural fibres, creating timeless silhouettes designed to flatter every shape. Guided by the principles of slow fashion, Idyl are proud to support a network of small local businesses 'behind the seams', ensuring that every stitch contributes to the local Melbourne manufacturing community.