Fashion garments on racks in a shop, with a large black and white print of a man's head in background.

Alpha60

Alpha60 is an independent Melbourne fashion label with an impressive history.

Founded in 2005, the label launched at the National Gallery of Australia’s Vivienne Westwood retrospective and has since expanded to 12 boutiques nationally.

Alpha60s fresh take on classic styles and cuts has taken it to Australian Fashion Week and L’Oréal Melbourne Fashion Festival. The brand has also received two nominations for the Tiffany and Co designer award and its designs have been added to the permanent collection of the National Gallery of Victoria, exhibiting at the popular ‘200 Years of Australian Fashion’ exhibition.

With a name inspired by Jean-Luc Godard’s 1965 science fiction classic, Alphaville, the label continues to experiment and expand.