(NO) Concept Store

(NO) Concept Store is the flagship store for independent Melbourne-based label (NO).

In addition to its own unisex designer fashion, the store also stocks a selection of pieces from other Australian and international labels.

Discover the secret boutiques, restaurants and bars hidden inside this iconic vertical laneway.

Melbourne is full of unique shopping spots you can only find in the city.

Explore the iconic building that houses some of the most unique stores in the city

Discover more

A curated retail pop-up store showcasing 30 sustainable independent Australian brands.

A leading destination for streetwear and limited edition sneakers.

A micro fashion boutique located within the Nicholas Building.

Ethical slow fashion, designed and crafted in Melbourne.