Ed Sheeran Lookalike Contest

Melbourne's Ed-Era is here and the hunt for his best Doppelgänger has begun.

Whether you're a redhead or an Ed-head, it's all about the shape of you.

It's free to enter and all are welcome. Vibes count. You don't have to be flawless, just Ed-level perfect, to be the crowned winner and score a $500 Gift Card prize.

There will be a DJ and a live musician, and in honour of the pint-loving Ed, Gingers can get can their hands on happy hour deals at Urban Alley during the contest and on concert days.

Register online and meet under the Melbourne Star for the unofficial search for Australia's 'perfect' Ed!