Only In The City

The ultimate guide to the Nicholas Building

The ultimate guide to the Nicholas Building

Explore the iconic building that houses some of the most unique stores in the city

Alpha60

Alpha60

Concept store and exhibition space for the sophisticated and quirky Melbourne fashion label.

Alpha60

Alpha60

Sophisticated and quirky Melbourne fashion label with artistic roots.

Discover more

1001 Optometry

1001 Optometry

1001 Optometry at Emporium Melbourne has all your eye care and eyewear needs covered.

Bailey Nelson Flinders Lane

Bailey Nelson Flinders Lane

Bailey Nelson's mission is to bring the joy to eyecare with stylish specs and optometry.

Sunglass Hut

Sunglass Hut

A global name in eyewear, offering luxury, fashion and performance sunglasses.

Orange Cube

Orange Cube

Delicately designed jewellery and handbags that stand out from the rest.