Experience the dynamic 360 universe of the Swatch brand at the new flagship store in St. Collins Lane.
Featured collections include iconic classic Swatch styles and the very latest in fashion forward collections, including Swatch NEON, Swatch Art Journey, BIG BOLD and the latest pioneering BIOCERAMIC WHAT IF? collections as well as the highly anticipated Bioceramic OMEGA X Swatch MoonSwatch and Bioceramic Blancpain x Swatch Scuba Fifty Fathoms Collections.
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Only In The City

The ultimate guide to the Nicholas Building
Explore the iconic building that houses some of the most unique stores in the city

Alpha60
Concept store and exhibition space for the sophisticated and quirky Melbourne fashion label.
Discover more

The Watch Gallery
Specialist dealer in pre-owned, modern and collectable Swiss watches.

Rutherford
In the Block Arcade, Rutherford has built a reputation for antique, estate and vintage jewellery.