• Skip to content
  • City of Melbourne
  • Create a listing
  • Subscribe
  • Favourites
  • What's on homepage
  • Favourites
    • Home
    • Things to do
    • Eat and drink
    • Shopping
    • Visitor info
    • Create a listing
    • Contact us
    • Subscribe

What are you looking for?

Primary category
Secondary categories for primary category Anything
Secondary categories for primary category Things to do
Secondary categories for primary category Eat and drink
Secondary categories for primary category Shopping
Secondary categories for primary category Hotels
Secondary categories for primary category Guides

When are you visiting?

Date shortcuts
Calendar

Where do you want to look?

Locations
What are you looking for?
Anything
Anytime Anywhere
  • Group of young female models wearing denim and brown-themed jeans, jackets and dresses.
  • Family group of mother with four children including a young baby, seated on a grey couch.
  • Three children arm in arm wearing casual Seed-logo sweatshirts and a cap.

Seed

  • Fashion
  • Shoes

Seed began as a children’s fashion label and grew to include clothing, accessories and footwear for the mums who were shopping for their little ones

They now stock collections for infants through to adults, offering wardrobe staples and fun party pieces for those occasions that call for something a bit more special.

The full Seed range is available at the Emporium store, including woman, woman sport, teen, teen sport, child and infant. Collections are updated monthly, ensuring new styles are always available.

Recognised for their quality, detail and design, the team at Seed believes the future belongs to things that grow. They now have more than 200 stores in destinations including New Zealand, Hong Kong and Singapore.

Hours

Day Times
Monday
  • 10am - 5pm 10am - 5pm
Tuesday
  • 10am - 5pm 10am - 5pm
Wednesday
  • 10am - 5pm 10am - 5pm
Thursday
  • 10am - 7pm 10am - 7pm
Friday
  • 10am - 7pm 10am - 7pm
Saturday
  • 10am - 5pm 10am - 5pm
Sunday
  • 10am - 5pm 10am - 5pm

Location

Seed Heritage - Emporium Melbourne
Shop 2-023, 321 Lonsdale St
Melbourne 3000

Open in maps location for Seed Heritage - Emporium Melbourne

Contact details

  • telephone number: 03 9654 7710
  • Visit website for Seed
Facebook page for Seed Instagram page for Seed Twitter page for Seed

Only In The City

Only in this City of Ours See what's on
The ultimate guide to the Nicholas Building

The ultimate guide to the Nicholas Building

Explore the iconic building that houses some of the most unique stores in the city

  • Fashion
  • Women
Alpha60

Alpha60

Concept store and exhibition space for the sophisticated and quirky Melbourne fashion label.

  • Fashion
  • Women
The ultimate guide to Curtin House

The ultimate guide to Curtin House

Discover the secret boutiques, restaurants and bars hidden inside this iconic vertical laneway.

  • Fashion
  • Accessories
See what's on

Discover more

Seed

Seed

Clothing and accessories for women, men, teens, children, and babies, plus homewares.

  • Fashion
  • Shoes
Gant

Gant

American sportswear with a European sophistication, offering high-quality clothes in Emporium.

  • Fashion
  • Shoes
Adidas Sports Performance

Adidas Sports Performance

Premium performance footwear and apparel in Emporium.

  • Fashion
  • Shoes
FILA

FILA

Outlet for FILA Sportwear's stylish sports and leisure wear, DFO South Wharf.

  • Fashion
  • Shoes
Envelope Icon

Subscribe to What’s On Melbourne

Sign up to receive updates on what to see and do in Melbourne.

Subscribe now
Australian Aboriginal Flag Torres Strait Islander Flag

The City of Melbourne respectfully acknowledges the Traditional Owners of the land we govern, the Wurundjeri Woi-wurrung and Bunurong / Boon Wurrung peoples of the Kulin and pays respect to their Elders past and present. We acknowledge and honour the unbroken spiritual, cultural and political connection they have maintained to this unique place for more than 2000 generations.

We accept the invitation in the Uluru Statement from the Heart and are committed to walking together to build a better future. For more information, visit Aboriginal Melbourne.

Create a listing
Contact What's On Melbourne
  • What's On Facebook page
  • What's On Instagram page
  • What's On TikTok page
  • Disclaimer
  • Privacy
  • Accessibility
© 2025 City of Melbourne
City of Melbourne home page