Melbourne is no stranger to unique boutiques hidden down arcades and laneways. Want to take it to the next level? Check out these ‘blink and you’ll miss it’ secret pop-ups.

Purpose Precinct

Brand new to String Bean Alley, the Purpose Precinct is a cool Melbourne shop with a difference. Created in collaboration between Good Cycles and STREAT, it stocks products from over 20 social enterprises. Make your Christmas gifting count with thoughtful buys from brands like HoMie, Clothing the Gap, Sisterworks and more.

Mixed Business Store

Want a glimpse into Rone's jaw-dropping new exhibition TIME but haven't snagged a ticket yet? Make a beeline to this pop-up shop at Flinders Street Station. A little slice of mid-century Melbourne, Mixed Business Store is a shop trapped in time. Enter under the gaze of one of Rone's signature portraits and pick up work from local artists, makers and brands.

An abandoned newsagent store with old newspapers and a woman's face mural on the wall.
Mixed Business Store

Beekeeper Parade

Want a bag that’s good for people, animals and the planet? Then make a beeline for Beekeeper Parade at its new Swanston Street pop-up. From backpacks and tote bags to wallets and toiletry bags, everything at this social enterprise is upcycled from textiles otherwise headed for landfill. They look smart, are 100 per cent vegan, and every purchase helps to educate kids in Cambodia.

LaGuapa Outerwear

The secret to Melbourne style? Shopping at secret ‘blink and you’ll miss it’ pop-ups. Start in Docklands and order a custom-made "shacket" from LaGuapa Outerwear. They’re sustainably made from vintage wool blankets, and each piece is cut individually by hand. Whether your flavour is mint green and pastel pink or royal blue and jet black, there's a shirt-jacket for you.

Mr Cuff

It's 2022, you're back in the office, and your pants from 2019 just don't hit anymore. Enter Mr Cuff, a bespoke menswear brand offering tailored looks. Think custom pants, ready-to-wear shirts and head-to-toe looks made just for you. The pop-up on Howey Place is open until 6pm Monday-Friday, so swing by after work and let the magic happen.

A shop window with plants outside and mannequins wearing suits in the window.
Mr Cuff

The Naughty Vegan

The Naughty Vegan is committed to creating the most delicious and creamy plant-based chocolate. The Hardware Lane pop-up has a philosophy built on ethically made products that are better for the planet, without compromising on taste or texture. Pop in and grab some of the rocky road, it's so good you'll be asking yourself, is this really vegan? It's made right here in Melbourne with 100 per cent Belgian chocolate.

Aaron Fluck

A new boutique has flown into town, cementing Carlton as our new go-to for stylish pop-ups. Aaron Fluck stocks women's fashion inspired by the Australian land. The pieces are designed and hand-crafted right here in Melbourne. The brand's sustainable values ring true in the range of made-to-order pieces and limited production runs.

Mary Martin and String Bean Alley

Mary Martin has books for all tastes, including timeless classics by Aussie writers. Serious book-lovers will thrill to Bodies of Light, Jennifer Down’s astounding new novel. Or play lucky dip with a ‘blind date’ book, wrapped in paper to keep the contents a surprise. Explore more of String Bean Alley at the Summer Night Market.

A woman browsing in a bookstore.
Mary Martin Books


Deck out your summer wardrobe with classic staples from Melbourne resort wear label Kerrin. The men's fashion label is popping up with a holiday shop in Howey Place until 21 January. Stock up on retro boardies and corduroy bucket hats for your beach trip. And live out your White Lotus fantasies with breezy cotton shirts printed in Italy.


Hands up who likes chocolate? Hands up who fancies themselves as a bit of an artist? What if you could bring the two together and make art out of chocolate? Well, at Yesign, an artisan chocolate store popping up at the District Docklands, you can. At their painting classes, you use chocolate 'paint' on a solid chocolate ‘canvas’. You can also buy a kit and do it at home. 

Melbourne Visitor Hub

Not only can they help you plan an epic day in Melbourne, the team at the Melbourne Visitor Hub can also help you pick out the perfect locally sourced gift. The hub’s new retail selection features gorgeous products from Victorian makers, designers and artists. Pick up bold resin jewellery made with preserved native flowers, hand-painted ceramics from Indigenous designers, Melbourne tram socks, and more. Visiting the gardens? You'll also find the goodies tucked away in the Fitzroy Gardens Visitor Centre.

A retail selection of Melbourne tram cards, puzzles and gifts.
Melbourne Visitor Hub


For the last word in streetwear, make a pitstop at the ICHPIG holiday pop-up in Howey Place. Born in a Melbourne garage, the entire range of high-quality hoodies, pants, tees and shorts are manufactured locally and designed to last. Build your wardrobe with graphic tees and comfy, cosy oversized hoodies.

Van Der Kooij

Invest in forever fashion at sustainable Carlton pop-up Van Der Kooij. Head in-store to try on the luxury label’s pieces, made from organic fibres and repurposed textiles. With bursts of colour and creative use of volume, the vibe is romantic and fashion-forward. The garments are all Australian-made, with the exception of the store's gorgeous knitwear. And for every product made, a tree is planted to reduce carbon emissions.

Damsel Store

Head into Damsel Store to help you craft the perfect gift. The boutique offers a range of carefully curated items focusing on local Australian makers and creators. Plus find a variety of completely unique products designed in-house. Browse homewares, fresh flowers, kids clothes, fashion accessories and more.

More hidden gift shops


Euro-style board games, card games, hobby products and traditional games.

World Food Books

A bookshop specialising in art and design books.

Sarah & Sebastian

Fine jewellery store and luxury piercing by an Australian jewellery designer.

The Hat Project

Located at Queen Victoria Market and stocking arange of hats for men and women.


Costume jewellery boutique with all products imported from Korea.


Eclectic range of designer giftware from around the world.


ELK has joined the iconic Carlton neighbourhood, with a collection of accessories and apparel.


Specialising in rare, retired and hard-to-find Lego sets and minifigures.

Last updated on Mon 23 Jan 2023

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