NFL Pop-Up Shop

Australia's first-ever NFL Shop has landed in the heart of Melbourne, opening on Bourke Street ahead of the league's first regular season game on Australian soil.

The store brings together official jerseys, apparel, headwear and merchandise across all 32 NFL teams under the one roof. It's the first time fans here can shop the full range in person rather than online.

You'll also find the exclusive 2026 NFL Melbourne Game collection, including limited-edition Melbourne Game Patch jerseys created to mark the Los Angeles Rams v San Francisco 49ers at the MCG on Friday 11 September, plus collaborations with the AFL, Blinky Bill and Ena Pelly.