Only In The City

Only in the City

Only in the City

This city hums with energy - with hidden laneway cafes, rooftop bars, art and culture at every turn.

Things you can only do in the city

Things you can only do in the city

There's only one place to find these rare Melbourne experiences and secret spots.

Melbourne’s most Instagrammable experiences

Melbourne’s most Instagrammable experiences

You won't need filters at the city's most photogenic spots.

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QV Melbourne

QV Melbourne

Discover QV's laneways. a must-visit destination to shop, dine and play in the Melbourne CBD.

1839 Memories Studio

1839 Memories Studio

3D body scanning that transforms real-life moments into personalised figurines.

Midcity Centre

Midcity Centre

A retail and entertainment shopping strip in the heart of Chinatown.

View of Melbourne from across the Yarra River

St James

St James is a shopping precinct with a range of retail and food stores.