Music Research Forum: Kat Nelligan – Brand Lady Gaga

Who is Lady Gaga and how does she connect with her fans and audiences via storytelling? In what ways does she use branding and marketing strategies to articulate how she relates to herself, and others, and to her music and artistry? These questions frame Kat Nelligan’s exploration of Lady Gaga’s branding and serve as the central focus of her book, Brand Lady Gaga, which forms the basis of this presentation.