Originating in New York City, the brand carries the excitement and dynamism of that city, but is now based and designed in Melbourne.
Offering styles that make a statement, powerful cuts and silhouettes combined with premium materials to flatter and empower. Designs work trans-seasonally and look great year round, with timeless intent and yearly accessibility. Whether it be through summer to winter, northern to southern hemisphere, or even day to night.
Encouraging 'buying less, but buying well', there is an emphasis on women feeling well and encumbered by overt styling, strapping, cinching or adjusting. It's design to showcase effortless style. Wardrobe staples need not be basic, they can have flair and still meet the needs of the purpose-driven woman on the move.
⠀
⠀
