British tennis champion Fred Perry designed a shirt to wear on and off the court in 1952. What started as a mix of functionality and style, created for his own use, went on to become a fashion icon and signature of his multinational sportswear brand.
The trademark wreath on Fred Perry designs, which makes his designer wear instantly recognisable, is based on the original symbol of Wimbledon.
Today the brand has a strong following with celebrities and fans of British subculture around the world.
Their range includes men's, women's and children's clothing, as well as footwear and accessories.
Hours 
| Day | Times |
|---|---|
| Monday |
|
| Tuesday |
|
| Wednesday |
|
| Thursday |
|
| Friday |
|
| Saturday |
|
| Sunday |
|
Christmas
Christmas things to do
The city’s wrapped and ready with magical moments, twinkling lights and festive fun.
Christmas eat and drink
Savour the city’s festive flavours with rooftop bars, laneways and menus made for merry moments.
Christmas shopping
Start ticking off your list in the city’s iconic laneways, arcades and malls.
Discover more
General Pants Co
General Pants Co in Melbourne Central scours the world for the latest denim and streetwear.
Dangerfield
An alternative youth fashion brand with vintage vibes in Melbourne Central.