
Founded in 2010, búl (pronounced like hull) is an Australian designed womenswear label across thoughtful and timeless collections inspired by travel.
Worldly exploration is pivotal, with season-less collections culminating through the lived experience of búl designer Virginia Martin. Landscape, architecture, people and culture inspire tonal palettes, textural silhouettes and bold textiles across natural fabrications with an intentionally sustainable focus.
Through a thoughtful approach to contemporary womenswear, búl has carved a signature style within the industry with core values in innovative Australian design that is environmentally conscious, crafted to last beyond the season and continues to stay true to the label’s considered and timeless aesthetic.

Take 30% off AW25 favourites including cosy knits, outerwear and footwear.
Shop nowHours 
Day | Times |
---|---|
Monday |
|
Tuesday |
|
Wednesday |
|
Thursday |
|
Friday |
|
Saturday |
|
Sunday |
|
Location 
Level 2, Shop-012
Emporium Melbourne
287 Lonsdale St
Melbourne 3000
Only In The City

The ultimate guide to the Nicholas Building
Explore the iconic building that houses some of the most unique stores in the city

Alpha60
Concept store and exhibition space for the sophisticated and quirky Melbourne fashion label.

The ultimate guide to Curtin House
Discover the secret boutiques, restaurants and bars hidden inside this iconic vertical laneway.
Discover more

Harrolds
A luxury department store, home to over 100 local and international designer labels.

Christine on Collins
Christine on Collins presents fashion, fragrance and accessories by lauded international designers.

Smoking Plum and the Writing Desk of Glamour
Located in the Nicholas Building and specialising in antique and vintage clothing.

Individuale Boutique
High-end fashion for men and women from French and Italian designer houses.