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A fashion model wearing a tan coloured dress and sunglasses, her image duplicated to the right of her and also behind her, against a dark background.

Búl

  • Fashion
  • Shoes

Founded in 2010, búl (pronounced like hull) is an Australian designed womenswear label across thoughtful and timeless collections inspired by travel.

Worldly exploration is pivotal, with season-less collections culminating through the lived experience of búl designer Virginia Martin. Landscape, architecture, people and culture inspire tonal palettes, textural silhouettes and bold textiles across natural fabrications with an intentionally sustainable focus.

Through a thoughtful approach to contemporary womenswear, búl has carved a signature style within the industry with core values in innovative Australian design that is environmentally conscious, crafted to last beyond the season and continues to stay true to the label’s considered and timeless aesthetic.

A model posing in a cable knit olive green wrap cardigan.
Special offer Flash sale – ends 11 May

Take 30% off AW25 favourites including cosy knits, outerwear and footwear.

Shop now

Hours

Day Times
Monday
  • 10am - 6pm 10am - 6pm
Tuesday
  • 10am - 6pm 10am - 6pm
Wednesday
  • 10am - 6pm 10am - 6pm
Thursday
  • 10am - 6pm 10am - 6pm
Friday
  • 10am - 6pm 10am - 6pm
Saturday
  • 10am - 6pm 10am - 6pm
Sunday
  • 11am - 5pm 11am - 5pm

Location

Level 2, Shop-012
Emporium Melbourne
287 Lonsdale St
Melbourne 3000

Open in maps location for Emporium Melbourne

Contact details

  • telephone number: 0416 271 465
  • email address: customerservice@bul.com.au
  • Visit website for Búl
Facebook page for Búl Instagram page for Búl

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Australian Aboriginal Flag Torres Strait Islander Flag

The City of Melbourne respectfully acknowledges the Traditional Owners of the land we govern, the Wurundjeri Woi-wurrung and Bunurong / Boon Wurrung peoples of the Kulin and pays respect to their Elders past and present. We acknowledge and honour the unbroken spiritual, cultural and political connection they have maintained to this unique place for more than 2000 generations.

We accept the invitation in the Uluru Statement from the Heart and are committed to walking together to build a better future. For more information, visit Aboriginal Melbourne.

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