Shop the City - City of Melbourne
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Shop the City

Shop the City
Melbourne’s ultimate shopping event, Shop the City, is taking place on Black Friday.

23 November, 10am to 10pm. ​​​​​​​​​​​​​​​​

Melbourne’s ultimate shopping event, Shop the City, is taking place this Black Friday. Melbourne Central, The Strand, Emporium, QV Melbourne and more, will play host to the biggest shopping party the city’s ever seen.

With huge Black Friday discounts, incredible entertainment, exclusive give-aways and free food and drink offerings, the city is the place to shop the sales. With Christmas fast approaching, it’s a great excuse to grab yourself a new outfit for the silly season or get a start on your Christmas shopping. Friday 23 November, 10am to 10pm.

More Shop the City events

David Jones

Celebrate Shop the City at David Jones with a day of great offers. From 5pm David Jones will tantalise your taste buds at Shop the City with a Sweets and Treats stand including an ice cream and popcorn cart. Indulge in complimentary nail art by OPI and enjoy refreshments at the pop-up bar while being entertained by a live DJ, spinning tunes until 9pm.


Explore the Myer Giftorium this Shop the City and tick off that Christmas list with loads of items exclusive to the city store. Create a personalised Toblerone for that perfect stocking filler, visit the FAO Schwartz pop-up for nostalgic toys or personalise your own Barbie. Or for a more grown-up gift sample Four Pillars range with a gin tasting.

St Collins Lane

Welcome the season of style at St. Collins Lane this Black Friday. With exclusive offers from some of your favourite brands and premium gift wrapping to make your life easier, be sure to drop by 260 Collins Street while you’re Shopping the City.


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