First Principles is Melbourne's only purely made-to-measure Japanese denim service.
The brand offers an integrated in-store and online made-to-measure service. This begins at the label’s flagship store on Little Collins Street.
At the boutique, the customer’s unique digital pattern is built with a specialised consultant. From there, the wearer is in control and can choose the style, cut, waist height and detailing of their jeans.
Within four weeks, the pair arrives at the customer’s door and the order process can be repeated virtually via the website.